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  3. MODULE 4: SPECIFICS OF ADVENTURE AND CULTURAL TOURISM
  4. Topic 2: Marketing and Promotion of Cultural Heritage and Cultural Tourism

Topic 2: Marketing and Promotion of Cultural Heritage and Cultural Tourism

“Tourism policies and activities should be conducted with respect for the artistic, archaeological and cultural heritage, which they should protect and pass on to future generations; particular care should be devoted to preserving monuments, worship sites, archaeological and historic sites as well as upgrading museums which must be widely open and accessible to tourism visits” *UNWTO Framework Convention on Tourism Ethics

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