TOPIC 2: Better presentation and development of tourism and services and tourism products in the cross-border region

Topic 2 of Module 1, in turn, aims to develop knowledge, skills and competences on innovation in tourism and tourism advertising as key tools for better presentation of tourist destinations in the cross-border region. Here is presented not only the essence of the main types of innovations in the tourism industry, but also demonstrates specific practical techniques for creative thinking and generating innovative ideas and their subsequent selection and implementation to specific innovative projects. Regarding the tourist advertising, the concepts of the unique offer for sale and the image of the brand are presented as the main leading directions for the formation of successful selling tools in terms of tourism. The leading concepts and techniques regarding the construction of a recognizable tourist image and tourist brand are also considered.

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